These days, it is fashionable to pluralize things that hitherto could only be understood in the singular sense. So, we can comfortably talk of journalisms, instead journalism, to distinguish between the kind of journalistic practice delivered by a Financial Times columnist and a budding reporter from an under-resourced ethnic minority bi-weekly in New York, USA. It is understandable that we would expect different levels of quality from them, as we would their earnings. Their use of language may also be dictated by their respective house styles and their standing in industry.