...Sounds on da ground and seens on the see-ins

In the summer of 2004, Obour embarked on a road safety campaign as part of promoting his album and havng a nationwide concert tour all over Ghana to about 35 towns. It was unprecedented, very successful and well publicized. I happened to catch the Cape Coast show. The lead single was Menwu biom meaning 'I will not die again' talking about how he had escaped death on many occasions. I was not surprised to see him continue his road safety campaign to this day, presently partnering with the government, and having a music video/ad preaching road safety. Okoaba is not just a song, it is a socially conscious project as well.